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Building a Mobile-First E-Commerce Platform

ShopLocal runs two hundred and twelve neighbourhood grocery stores across nine Indian cities. They had built the business on word of mouth and a strong store level brand, but the pandemic accelerated their need for an app. Their leadership had no in house tech team and no plans to build one. They had been quoted by two large agencies for the app build, both at numbers that worked out to roughly four times what a comparable in house build would cost, and both with twelve month timelines. The Diwali festive season was four months out. If they missed that window the business case for the app shifted from clear to marginal, and the founder was not willing to commit budget to a project that would land in January.